A Google VP explains why ads make sense in AI search but not Gemini — yet

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google Launches Personalized Shopping Ads Within Its AI Mode Tool

Google’s announcement marks the first major advertising experiment within AI search, as tech companies race to monetize their shopping-focused tools.

Using AI Mode On Google? You Will Soon See Personalised Ads: Here's All You Need To Know

Google has launched a pilot program introducing personalized advertising in its Search AI mode, called Direct Offers. This initiative allows retailers to display discounts directly in search conversations powered by Gemini,

Google Announces AI Mode Checkout Protocol, Business Agent

Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers.
JD Supra

AI Mode Ads for Lawyers: What Google’s Next Ad Evolution Means for Your Law Firms Digital Visibility

What is AI Mode and How Does It Work? Ads appear within or alongside the AI-generated summaries in Google search engine results pages (SERPs), making them part of the immediate experience of AI Mode. Formats include Search ads (text-based) and Shopping ads ...

CIOs don’t need more AI—they need AI that actually understands their business

With this foundation, AI can function as a credible decision-support partner. Without it, it remains a tool that is impressive in isolation but unreliable in practice. CIOs do not need more AI. They need AI that understands their business well enough to help run it.
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