Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases ...

Side by side of Toby Byrne and the A+E Networks logo (Photo Credit: A+E Networks) A+E Networks will be experiencing a major shakeup in its advertising division in the new year. Starting in February ...

Retail media networks (RMNs) are transforming how brands connect with their consumers, and they're doing it at scale. A January 2025 Business Research Company study stated that global retail media ad ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion.

As retailers invest in their own ad networks, Lowe’s is updating the Lowe’s Media Network with new branding, more ad placements within the Lowe’s app and additional marketing channels, the home ...

Byrne succeeds Peter Olsen, who has been in the role for 20 years. By Caitlin Huston Business Writer Toby Byrne has been named president of ad sales at A+E Networks, as longtime leader Peter Olsen ...