NBCU’s early embrace of ad tech – led by Chief Product Officer Ryan McConville – set the stage for a pandemic-fueled digital ...

OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

We reveal the final shortlists for 2025’s Ad Tech Personality of the Year and Ad Tech Rising Star awards. Who has made the final cut? Read on to find out those nominated and voted for by your peers… A ...