You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

A new year is a perfect time to break bad habits with your PPC account. Sure, there are plenty of shortcuts that can make things easier. Ultimately, though, we want to have a healthy PPC account: ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search ...