Historically, most marketers have assumed that only companies with significant marketing budgets could afford moving to an advanced measurement approach without taking a hit to their bottom line. But ...

LONDON - Industry sources suggest UK bank HSBC is gearing up to apply for the advanced measurement approach (AMA) to operational risk under Basel II. The bank's operational risk programme has ...

Gain Theory’s Jon Webb identifies the five key drivers of advanced measurement. Improvements to all five can dramatically increase the probability of revenue growth. When American computer pioneer and ...

Since inception, financial institutions have had to be aware of and mitigate the risks they faced as a result of the commodity they dealt with and the nature of the business they were in. Early ...

2 nd June 2016, Manama, Kingdom of Bahrain | Aligned with its role as advocate of the Islamic Financial Services Industry (IFSI), the General Council for Islamic Banks and Financial Institutions ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and ...