You can hardly open up your browser these days without hearing about behavioral targeting. Well, buckle up--because the fun is just beginning. As more advertisers ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

Behavioral targeting holds great promise, but attempts to sneak it through the back door threaten to undermine the promising advertising technology. Specifically, The Economist is referring to the new ...

US mobile monetisation outfit Tapjoy recently partnered with IronSource to provide more ad inventory and now it's adding some new features so developers can better optimise their revenues. First up is ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

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Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...