A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Alternative text, or "alt text", is a written description of the visual content in an image. It is typically one or two sentences long, and should convey any important visual information. For example, ...

One of the most powerful ways we can improve the accessibility of our website is the creation of alternative text for images. Alternative text, or alt text, is a concise text description conveying the ...

To add alt text to images in PowerPoint, or edit an image's existing alt text, select the photo and choose "Edit Alt Text…" from the Picture Format toolbar. When you add an image to PowerPoint, the ...

In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

Text in alternate format requests are approved on a case-by-case basis and students should schedule an appointment with the Office of Accessible Education to discuss their needs. Text in alternate ...

The alt attribute for logos and buttons are done differently than the alt text used for other kinds of images. Google discusses the right way to do it. The best practices for logos and buttons are ...

Readers of a certain age may remember early e-books that had black rectangles in place of the images. (They were rendered as such because publishers had only obtained print rights to the images.) That ...