In this guide, you will learn about alternative text (known as alt text): what it is, why it is important for on-page SEO, how to use it correctly, and more. It’s often overlooked, but every image on ...

This is the second post in our Accessibility Tip series. If you missed the first tip about meaningful link text, I suggest you go review it because that tip is even easier to implement than what we ...

Alternative text, often called "alt text," is a text description used for non-text elements, such as images, to convey the same information to users who may not be able to see the visual content. This ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

If you have not previously entered alt text correctly for images on your site, each time you open Canvas, choose one or two pages within your Canvas site and update the alternative text for those ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

Alt text is an HTML image attribute. It allows you to create an alternative text version of your image if it cannot load or has an accessibility issue. Because of its importance to Google Image Search ...

In the midst of absolutely no internal chaos whatsoever, Twitter’s accessibility team launched a much-requested feature test. Ten percent of users, who make up the test group, will be served reminders ...

To see alt text in a completed PDF document, you'll need to use a screen reading app, which is an accessibility tool for visually impaired users. PDF documents should contain alt text for each image, ...

Sometimes, new Twitter features can be divisive — we’ve made our feelings clear about the edit button, which is apparently in the works. But we can (hopefully) all agree that simple accessibility ...