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Apple first introduced App Tracking Transparency in 2021's release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. The feature lets you choose whether apps can track your activity, either wholesale, or on an ...

Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

Brazil’s Administrative Council for Economic Defense (Cade) opened an investigation against Apple Brazil to investigate the operation of the App Tracking Transparency (ATT) feature, reports O Globo ...

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as ...

Italy’s competition watchdog fined Apple more than 98 million euros ($114.8 million), saying the company abused its dominance ...

With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

The Italian antitrust agency says Apple abuses its dominant market position with the App Store and has fined it $115 million ...

Germany's antitrust regulator is reviewing Apple's revised tracking rules after asking the company to address concerns about unequal treatment of third-party apps. The review is led by the ...

Germany’s antitrust authority said it’s testing Apple’s proposed changes to its app tracking rules, seeking feedback from publishers, media groups and regulators to assess whether the new measures ...