In a brief but telling exchange during the company’s earnings call, Cook revealed, "The advertising category, which is a combination of third party and first party, did set a record during the quarter ...

Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Apple today shared a new "Great ideas start on Mac" ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist and conservationist. Here is what Goodall says in the ad: Every story you ...

Apple is reportedly planning to introduce advertising to its Maps application as early as next year. This move, which will feature sponsored places highlighting businesses near users’ destinations, ...

The EU has begun looking into whether Apple Maps and Apple Ads should be designated as "gatekeepers" and subject to greater regulation (via Reuters). The App Store, iOS, and Safari were classified as ...

To tease its new phone, Google dunked on Apple — and soundtracked it to Snoop Dogg. In a new advertisement for the coming Pixel 10 smartphone, Google took a shot at Apple's delayed launch of its AI ...

What just happened? If there's one thing that stays the same in the ever-changing tech world, it's companies mocking Apple in their ads. The latest comes from Google, which goes straight for Cupertino ...