After getting Apple fined by the French government over antitrust allegations, advertisers hoped to get App Tracking ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Apple, Meta Hit With Hefty EU Fines Over App Store, Ad-Tracking Policies With €700 million in fines, Apple and Meta earn the dubious distinction of being the first two companies to be penalized for ...

A French court lets Apple keep App Tracking Transparency alive, a ruling that may reshape Europe's privacy battles and weaken ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Germany is evaluating Apple's proposed changes to address antitrust concerns over App Tracking Transparency (ATT), reports Reuters. Apple plans to tweak the text and formatting of the ATT consent ...