Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Sam Gowing is a content writer at Fifty Five and Five, a digital marketing agency in London that help technology companies to communicate more effectively, reach new audiences and drive leads.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

A new study suggests that 62 per cent of B2B and B2C marketers are considering using augmented reality technology for their campaigns. However, the majority of them are still unsure about how to use ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Augmented reality’s proponents have long espoused the digital tool’s ability to build and foster communities. With this Disney tie-in, Verizon is demonstrating how buzzy tech like AR can help ...

Science journal, Nature has launched its first augmented reality advert for King Abdullah University of Science and Technology (KAUST). Created in partnership with 3D technology company Inition, users ...

Q4 2024 Management View CEO Evan Spiegel highlighted the company's progress in Q4, with daily active users reaching 453 million, a 10 million increase quarter-over-quarter. Revenue increased 14% ...