Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

The Federal Trade Commission will ban General Motors Co. from sharing customer geolocation and driver behavior with consumer reporting agencies for five years under a newly proposed order settling the ...

Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

Key points Automatic data collection allows subtle aspects of human behavior to be evaluated in ways that traditional observation cannot. VR can measure risky choices such as drug-use or sexual-health ...