YouTube has spent the past seven months iterating and then quietly rolling them out to buyers via Google’s Merchant Center ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

In privacy-regulated verticals, 50% of respondents say that contextual is their main targeting tactic.

CTV should mean ads that run where viewers expect TV commercials. That means full-episode, professionally produced, long-form content streamed through connected devices. It excludes user-generated ...

PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media mix and that 23.6% plan to increase their spending on ...

Rakuten TV Enterprise, the B2B brand of Rakuten TV, has aligned with ID5 to enhance addressability and measurement across ...

PASADENA, Calif.—Connected TV (CTV) ad platform tvScientific has launched the Performance TV Academy, an online course for digital advertisers wanting to learn the best strategies and tactics for ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

CTV National News is CTV's flagship newscast, which airs at 11:00 p.m. local time on the CTV stations across Canada, and live at 10:00pm ET, with repeats hourly up until 2 a.m. ET on CTV News Channel, ...

Connected TV (CTV) has become the most important consumer trend according to marketers, with 56% ranking it as critical to watch ahead of H2 2024, narrowly surpassing AI at 55%. This is according to ...

By combining LG Ad Solutions' audience viewing experiences and first-party CTV inventory with Aarki's deep neural ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today released the findings of its latest streaming survey in “The ...