Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

For a primer on consciousness and the brain, click here. When students first learn about Pavlov's dogs—dogs that learned to salivate to the sound of a bell (the "conditioned stimulus") when the bell ...

Classical conditioning, sometimes referred to as Pavlovian conditioning, is one of the most well-known concepts in psychology. It can be described as the concept of learning through association, and ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...

Researchers at Ruhr University Bochum, Germany, have successfully implemented a special form of classical conditioning. They showed on a group of 75 people that effects of transcranial magnetic ...