The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...
Colgate-Palmolive's (CL) revenue growth has been minimal over the past decade, with a CAGR of only 1.53%, not even keeping pace with inflation. Despite a 61-year streak of increasing dividends, CL's ...
Colgate-Palmolive has rolled out a campaign ‘The Sweet Truth’, to encourage the crucial practice of brushing your teeth before bedtime. Conceptualised by WPP@CP, the film spotlights the common ...
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