A research team led by Professor Shigeki Nakauchi of Toyohashi University of Technology conducted an experimental study of the color composition preferences of 31,353 participants, for a total of ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." Color preferences shift over time and are attributed to personal meanings. Blue is a top choice for ...

It's often thought that color preferences are simply a matter of taste or aesthetic sensibility. According to a study conducted by a team of Korean researchers, our attraction to certain shades could ...