Humans and other primates see color thanks to three different kinds of cells in the retina. By responding differently to short-, medium- and long-wavelength light, these cells provide the information ...

The Tsimane’ people of the Amazon (pronounced chee-MAH-nay, roughly) hunt, farm, and forage. They don’t have a lot of technology. And if you talk to them about the colors they see in the world, they ...

Kimberly Dawn Neumann is a multi-published NYC-based writer whose work has appeared in myriad publications ranging from Forbes to Real Simple to Cosmopolitan. She’s written hundreds of articles as ...

Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

Color scientists already have a word for it: Dressgate. No surprise to those of us whose minds were collectively blown by the dress that’s blue and black to some, and white and gold to others (though ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. The rainbow may be due for an update. A new, high-tech method for ...

Sometimes in life, we just have to do something totally crazy to find where we belong. Like change our style to match our zodiac sign — hair color and all. So to do this, why not start with something ...

With endless options, picking the perfect paint color can be overwhelming and feel impossible. Now, companies are helping to make the choices for us. By Ronda Kaysen By the time the workers arrived to ...