The mystery is over about the flavor of a new jet-black ice cream that will be introduced by Columbus-based Jeni's on Aug. 14. The conceptual new release from Jeni Britton and Jeni's Splendid Ice ...

Ever wonder why raspberry-flavored candy is almost always bright blue? It's a strange choice, isn't it? Real raspberries are red, pink, or maybe purple at best. Yet somehow, we've all accepted this ...

Upon first biting into a cotton candy grape, I felt sure it had an artificial flavor or that some "weird science" had hacked Mother Nature in vicarious ways. Its resemblance to the classic pink, ...

Demonstrating lollipop user interface to simulate taste in virtual and augmented reality environments. Credit: Lu et al, 2024/PNAS Virtual reality (VR) technology has long sought to incorporate the ...

Food and flavor analysis can gain valuable insights through Proton-Transfer-Reaction Mass Spectrometry (PTR-MS). To demonstrate its capabilities, the IONICON Applied Science Team conducted a ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...