Consumers have become so inundated with commercial advertising that even the best products and services can get lost in the shuffle if not marketed properly. Pitching a product in commercial ...

An elevator speech is a quick and effective way of getting someone’s attention, and getting them to see things your way. The concept of an elevator pitch is to engage your audience, make your point ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

Whether you know a little about elevator pitches or have never heard of them, now is the ideal time to learn the power of the elevator pitch and how to deliver one to maximum effect. Here we’ll show ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...