My recommendation for Dropbox is a hold rating due to its structurally disadvantaged position against larger competitors like OneDrive and Google Drive. Despite its competitive challenges, DBX remains ...

Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Viking Holdings operates a growing fleet of cruise ships, carving a niche in cultural experiences for relatively affluent customers. The carved niche has created healthy and growing earnings. Viking ...

The luxury apparel resale space has been chronically underserved, with an inefficient network of brick-and-mortar boutiques capturing the bulk of sales over the last decade. The RealReal exists to ...

Previous Centrica CEO Iain Conn, appointed in 2015, embarked on a strategic U-turn by downsizing upstream activities to focus on customer-facing ones. The company sold its gas power plants, wind farms ...

Adobe (NASDAQ:ADBE) needs to demonstrate competitive positioning and show growth with its generative artificial intelligence offerings when it releases its second quarter fiscal 2025 financial results ...

This field examines how organisations and market participants adapt their strategies and foster innovation amidst competitive pressures and uncertainty. By integrating concepts from game theory, ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...