Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

As AI moves from hype to measurable results, one truth is becoming clear: Enterprise AI needs business context to be fully trusted.

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Learn how stateful hash-based signatures like XMSS and LMS provide quantum-resistant security for AI Model Context Protocol ...

The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

A resilient data strategy must treat unstructured content not as archival noise but as a primary input into the enterprise ...