Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads ...

A recent survey suggests viewers pay less attention, are less interested, and have a lower opinion of brands if they are advertised in an unsuitable context and are not relevant. AI-enabled ...

The task is simple: walk or die.

Research from insights organisation, Pureprofile, and content solutions company, Convo Media, have revealed that Australians connect more with ads that are “contextually relevant”. According to ...