Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

There are many reasons why I love the art and science of SEO copywriting. But the most compelling reason is that it demands a perfect balance between right-brain creativity and left-brain logic. It’s ...

Small businesses aren’t really so small; in fact, they make up around 90 percent of industry and generate close to 50 percent of global GDP. This means that while superscale giants like Amazon and ...

Last year, AI was new and shiny. This year, it’s business time. So we wanted to create a practical, real-world, useful guide to tools you and your team can use now — saving time and growing with AI.