Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...
Are you a print subscriber? Activate your account. 39 min 38 sec ago By Garett Sloane - 1 hour 30 min ago By Tim Nudd - 2 hours 7 min ago By Ad Age Staff - 3 hours 32 min ago By Adrianne Pasquarelli - ...
Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...
Oren John on MSN
Valuable design dept: creative ad designs breakdown
A breakdown of creative ad designs for Valuable Design Dept. Model transformations, perspective shifting, vintage ad styles, ...
INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...
Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields immense cultural influence and attracts some of the brightest creative ...
Are you a print subscriber? Activate your account. By Brandon Doerrer - 21 hours 15 min ago 1 day 18 hours ago 3 days 10 hours ago By Erika Wheless - 5 days 15 hours ago By Hans Greimel - 1 week ago ...
The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...
Easily create professional adverts, that look like they cost $30,000, but really only cost cents. Nano Banana Pro ...
DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...
Experian has unveiled a new brand platform, ‘Better Your Story,’ created by ad agency BBH and aimed at injecting optimism ...
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