For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Even if you believe you’ve developed the best product ...

Insights and actionable data. Customer journey analytics require interdepartmental communication and collaboration to be effective. Insights will often impact multiple departments within a business, ...

It’s supposed to be a post omni-channel world. A time when personalization is the norm, but as customers we know this is not the case. When customers contact companies, the companies often don’t ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Call center analytics is the process of collecting and ...

It’s a win-win situation. Predictive analytics is revolutionizing the customer-marketer relationship, boosting sales while simultaneously increasing shopper satisfaction. And it’s all because of data, ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

In an industry already rife with buzzwords, there's a relatively new one making the rounds among bankers and card issuers: journey analytics. Coined in 2015 by Forrester analysts, it refers to mapping ...

The one-year MS Business Analytics degree focuses on the exciting and fast-growing field of big data. Designed to teach students how to translate data into strategic business decisions, our coursework ...

Gaining customer trust became of utmost importance during the pandemic. The focus for brands was not only to survive but also make their customers feel valued and being taken care of. Building this ...