As the century-old mantra falls into obscurity, CX leaders contend with nuance and the true range of customer behavior.

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Today’s attackers use automation and AI to behave like legitimate customers, while real customers absorb the friction.

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

At Synchrony, Bess Healy’s focus is delivering hyper-personalized experiences to customers through insights-driven technology solutions. Using artificial intelligence in this way, has the power to ...