AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

Michael Podolsky, Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their service. I often emphasize in my writing why customer satisfaction is ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Key data and analytics trends in 2026 include decision intelligence, real-time analytics, semantic layers, platform ...