Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals organized.

Taking a look at how marketers can unlock the power of data analysis using traditional tabular software and data languages. Marketers would like to unlock the power of data — but with so many ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Have you ever wished Excel could just understand what you mean without endless tinkering with formulas or wrestling with messy data? That wish is no longer a distant dream. Microsoft’s new Excel AI ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...

While Excel is renowned for its versatility in calculations and data visualization, it can also do the job just fine as a database. Small businesses, non-profits, and even departments within larger ...