Customer data management is a hot topic. According to the 2016 CMO Survey, spending on marketing analytics will increase 66% in three years. Customer acquisition, retention and segmentation are the ...

How to build a platform to meet customers' expectations of a connected experience and enable compliant engagement. Managing customer data is a task that requires capabilities of both master data ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well, flowing. As a marketing director, you want that database to grow over time – not ...

Critical to a marketer’s ability to do true data-driven, customer-centric performance campaigns is the need for high quality, or clean data. This article is part of a 4 part series on customer data ...

The quality of the data in your customer database defines its usefulness and therefore its value – this is why you need to regularly undergo a data quality audit. A healthy contacts database is a ...

Vocalocity, the fastest-growing provider of VoIP for small business, today announced that it has partnered with eAgent, an online insurance agency and document management system, to provide enhanced ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...