Software product teams need to see the world through their customers’ eyes, and nothing less will do. Just about every customer I’ve encountered is happy to give a firsthand account of the good, bad ...
Customer experience (CX) is one of the linchpins of modern marketing. By offering the user a unique and positive experience, we convince them to return in the future. Recently, companies have been ...
In an earlier blog (titled: Being purpose-led: Considerations for Financial Services firms – What does it mean?), we explored what purpose-led means with a few examples. So far, the articulation of ...
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