Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...

In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Most dealerships strive for one common goal — deliver high-quality customer service that drives repeat business. The most effective way to do that is to make sure departments are working together.

Sales are projected to fall in the second of the half of the year, and dealers need to seek ways to optimize operations, reduce costs, and improve customer satisfaction. While much attention is often ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort? Customer retention is simply not as sexy as acquisition. It’s a bold statement, but it’s true.

Tucker Matheson is a co-founder and Managing Partner at Markacy, a digital marketing strategy firm headquartered in New York City. It's hard to get through a business day without hearing poor economic ...

Quality of work and customer experience are more likely to drive vehicle service customers to return to a dealership for future maintenance and repairs than price, according to a survey conducted by ...

A technology firm has announced a change of its name from Supapbot to Retentifi, a move geared towards rebranding and ...