A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Weigel’s supported more than 20 million reward transactions in 2025, the convenience-store chain reported in its end-of-year ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...

Person viewing discount coupon on phone. It is a tough time to be in the retail business. Inflation has taken its toll on consumers’ wallets in the past few years, and although prices are no longer ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

The importance of building customer loyalty for a company cannot be stressed enough. Companies that build a loyal customer base can reap benefits like having insulation from competitors poaching ...

Blackhawk Network (BHN), a global leader in rewards and branded payments, is expanding its partnership with Mastercard(R) to launch two new filtered prepaid card rewards products: the Drive Prepaid ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

Have you noticed that your spending isn't getting you as many perks as it used to? In some cases, you're right. Popular coffee and fast food chains like Starbucks and Chipotle have been tightening the ...

Lowe’s is introducing limited-time free offers for Rewards Member Week as the home improvement retailer navigates slower ...