What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Starbucks expects its loyalty program to remain a key growth driver for the rest of the year. The company projects at least a ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

CMG refreshes Rewards to convert app-heavy loyalty into in-store repeat traffic; Q1 2026 loyalty hits 32% of sales, and ...

What we did: We launched our first-ever customer rewards program, “ForMe Rewards.” The app-based program gives Frontier customers free-and-easy access to giveaways, deals and special offers from ...

And it’s not the only loyalty program that’s undergone change lately.

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

Bank of America re-imagined their loyalty program to increase the rewards for consumers who aggregate not only their bank assets but brokerage and other services.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Several years ago I heard a futurist predict what the retail economy would be like by 2020. One of his big ideas was that consumers would begin to monetize themselves, “selling” things such as their ...

Customers today expect more from their banks than traditional financial services. They are looking for value, relevance, and tangible benefits in their everyday interactions. SBM Bank continues to ...