Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Small businesses work tirelessly to attract new customers, but putting in the effort to retain those customers is just as important. However, it can be hard to keep track of all of your customers and ...

The CRMs of today are better able to manage the relationships a brand has with its customers through the entire customer lifetime. Customer relationship management (CRM) platforms are typically used ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

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WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Forrester Research has named Pega a Leader in The Forrester Wave TM: ...

What's the latest on benefits of CRM software? Vendors get their say. Customer relationship management (CRM) platforms are used to manage the relationships a brand has with its customers throughout ...

COLUMBUS, Ohio & WAYNE, Pa.--(BUSINESS WIRE)--Astute today announced that The Emerson Group has selected the Astute enterprise software suite as its customer experience management (CXM) platform to ...

I have been writing for newspapers, magazines and online publications for over 10 years. My passion is providing, in a way that is easily accessible and digestible to all, the knowledge needed for ...

Customer-relationship-management startups are finding niches to compete with giants like Salesforce. Analysts see a growing demand for industry-specific firms that target small-to-midsize companies.