Inside a fitting room in an H&M store in Stockholm, there’s a new way to try on jeans: A body scanner takes your measurements, creates your digital avatar, and then lets you select a few options in ...

Two Mississippi men started a custom jeans company in an old body shop and now stars and celebrity sports figures wear them.

Some Catoosa women have created a unique business, making jeans for people in wheelchairs and ship them all over the world. But they are struggling after a tough year and hoping to grow. Inside John's ...

Welcome to Worth the Price, a recurring series exploring some of menswear’s most covetable and expensive products. This week: bespoke jeans. For many people, the perfect pair of jeans are seemingly ...

Peloton instructor Emma Lovewell teamed with denim label Sene to create jeans that are custom-fit to each customer. Here's what we think Kaitlyn is a former Assistant Style & Beauty Editor at PEOPLE.