Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Data analytics-based approach is the new frontier in improving the quality of healthcare while reducing cost. Studies have shown that data analytics are transforming the healthcare marketplace to ...

Stamps.com reports that businesses can lower shipping costs by utilizing data analytics to identify spending patterns and ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Artificial intelligence has the potential to improve doctors’ ability to diagnose and treat sleep apnea. But the technology is not widely adopted due to fears that it does not safeguard patient data.

Taking effect in 2025, the United States' Federal Energy Regulatory Commission (FERC)’s Order 881 is designed to squeeze out every bit of power from the existing transmission grid, with an added goal ...