“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...
Futurism on MSN
AI companies are learning an ironic lesson as the people they pay to improve their chatbots are just feeding AI slop into them
"If these companies want quality data, then they should offer quality contracts." The post AI Companies Are Learning an ...
From AI-powered cocktail pairings to poop-tracking algorithms, The Drum Awards for Marketing winners show how a single data point can unlock big ideas. Here are lessons marketers can borrow for their ...
Data reigns supreme and companies face complex issues regarding the collection, analysis and security of the information they deploy. The insurance sector is a microcosm of data management, offering ...
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