Marketing and data science have historically been disparate — the latter long considered back office, the former at the front lines, various siloes sitting between. But generative AI, as it is nearly ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the company as Head of Data Science at IAS re ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Forbes contributors publish independent expert analyses and insights. Writes about the future of finance and technology, follow for more. We live in a world where machines can understand speech, ...

In today’s hyper-optimized marketing environment, most executives have access to more customer data than ever before. Between segmentation dashboards, behavioral funnels and campaign heatmaps, ...