Current Practices, Perceived Barriers, and Promising Implementation Strategies for Improving Quality of Smoking Cessation Support in Accredited Cancer Programs of the American College of Surgeons This ...

Digital analytics teams have made great strides in driving value through testing and optimizing. But many are still working in isolated digital channel silos — and that leaves money on the table. For ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

Next Pathway Inc., a provider of automated cloud migration technologies, has added key data validation and test automation capabilities to its toolbox. The new version of Shift Tester, announced today ...

The hybrid model is emerging as the framework for trustworthy AI in test analytics. It retains traceability and supports continuous learning without losing control of causality. For engineers, that’s ...

Since Google now focuses heavily on user experience, using data as a pillar to uncover consumer insights will drive your digital marketing success However, marketing teams still need to understand ...

According to market research firm Gartner, Inc., in assessing the completion rate of data science projects, as well as the bottom-line value they generate for their companies, only between 15 and 20 ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

U.S. government data centers will have to meet tough new energy efficiency standards or else face closure under a new plan pushed by federal CIO Tony Scott. The draft Data Center Optimization ...