Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

“When I come here, they know me,” says Mary Febus, a severe chronic asthma patient, of the Family Physicians Group in Kissimmee, Florida. For years, Febus was a victim of inadequate, poorly ...

At its first meeting, the Roundtable identified the need for a public workshop that will feature presentations and discuss strategies regarding the diffusion of innovations, with particular emphasis ...

Faculty are being asked to adopt, and adapt to, a number of information age innovations in teaching. While some have adopted these technologies enthusiastically, the majority of instructors have been ...

Between 2000 and 2015 the proportion of US hospitals with more than fifty beds that had palliative care programs tripled, from 25 percent to 75 percent. The rapid adoption of this high-value program, ...

This paper uses a sample of some 300 plants in Britain to examine the extent and nature of inter-organisational diffusion of human resource management innovations.

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

The study of policy diffusion examines how innovative policy ideas spread among governments, revealing the mechanisms by which states influence one another in the adoption and adaptation of effective ...