Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly and haptically on to another? It builds self-generation and imagination.

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...

LEGO Education, which may be the most potent brand in education, unveiled a new product last week. And because they are who they are, that’s news. But the news about their new product line - LEGO ...

Whether following the instructions for an extremely detailed model of “Star Wars’” Millennium Falcon or assembling a freeform rainbow pirate ship, all Lego builds start by snapping together two ...

TORONTO, ONTARIO, CANADA - 2016/02/28: Legoland Discovery Center: Pile of lego blocks or pieces in small tanks for children to play. (Photo by Roberto Machado Noa/LightRocket via Getty Images) Perhaps ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.