Tesla unveiled a cheaper Cybertruck variant in the US late Thursday and slashed the price of its most-expensive model, Cyberbeast, as the electric-vehicle maker struggles to find buyers for its pickup trucks.

Cheaper dual-motor version lands and range-topping Cyberbeast gets a surprise price cut

Tesla is now selling a base model all-wheel drive Cybertruck starting at $60k, and has cut the price of its top-end Cyberbeast model to $100k, down from $115k. The move comes as the company struggles to sell the controversial truck, which has heretofore never come close to meeting its projected volume.

Tesla's unconventional Cybertruck electric pickup truck may soon be heading for an autonomous, commercial future, the company's CEO Elon Musk said.

Sales of Tesla's electric Cybertruck fell 48% in 2025, new data shows. Tesla sold 20,237 Cybertrucks in 2025, down from 38,965 the previous year, according to figures from Kelley Blue Book's annual electric vehicle (EV) sales reports. Other Tesla models ...

Dangling a free Cybertruck in front of an employee is one way to get results. Elon Musk made the unusual offer when xAI's engineers were setting up new GPU racks, according to then-technical staff member Sulaiman Ghori. "Elon's like, 'OK, you can get a ...