Email Storyselling Playbook is a best-selling email copywriting book by email marketing expert Jim Hamilton, now ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

You know email marketing is an effective way to connect and communicate with your existing and potential customers — but how do you maximize it? Writing an email that’s as fresh as the spring season, ...

Email copywriting is both an art... as well as an ever-evolving science. That's why it's a great idea to give your email know-how a quick refresher every now and again—whether you're a seasoned email ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Let's say your small business doesn't have the resources to hire a professional copywriter for email campaigns. That means you—or someone on your overtaxed team—is trying to create effective messages ...

Note: Upon her indictment on federal money laundering charges and her arrest February 8, 2022, Inc. dismissed Heather Morgan as a contributing columnist. As is our practice, we do not unpublish ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...