Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

Make it easier for your users to find you. Discover how query expansion and query scoping can help with this in-depth article. The right search query is a Goldilocks-style effort: Not too specific ...

Microsoft Bing is getting a new “Deep Search” feature powered by OpenAI’s GPT-4. The feature is designed to give users more relevant and comprehensive answers to complex search queries. Microsoft ...

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile technology. Google’s SERPs are evolving beyond the traditional 10 blue ...

Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search ...