Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Global AR and VR in Healthcare Market OverviewThe global Augmented Reality (AR) and Virtual Reality (VR) healthcare market is ...

The art world is experiencing a digital revolution. Immersive technologies are reimagining the shapes that art can take and how the public can ...

Global Augmented Reality and Virtual Reality in Healthcare Market OverviewThe global augmented reality and virtual reality in ...

The manufacturing floors and warehouses have a number of complex issues. Safety is always the first concern, but efficiency follows. Creating workflows is a longstanding technique for improving both ...

SANTA CLARA, Calif. -- Reality isn't what is used to be. With increasingly powerful technologies, the human universe is being reimagined way beyond Google Glass' photo-tapping and info cards floating ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

Xia Su and Jae Lee are both Ph.D. students studying computer science and engineering at UW. They join us to talk about their work and what future AR technology might look like. Note: The following ...