Ferrari, Formula 1 and New Era
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This may be a new works team, but it's not an upstart. The expectation is to win races—and championships.
Hamilton's 20th year in F1 comes during a time of technical overhaul.
Gernot Döllner, the CEO of Audi, restated the target to be fighting for the world championship by 2030 in the launch.
The Cadillac Formula 1 Team hit the track for the first time on January 16, 2026 at Silverstone in England. The Cadillac Formula 1 Team joins Formula 1 in 2026.
The reveal took place at the Detroit Free Press Breakfast Club series, which included GM President Mark Reuss and auto titan Roger Penske.
Apple is signaling that its upcoming U.S. Formula 1 broadcast deal will extend far beyond streaming races, positioning the partnership as a company-wide effort ahead of the 2026 season.
Hyatt Hotels has announced that the World of Hyatt will become the Official Hospitality Partner of the new Audi Revolut F1 team, marking Hyatt’s first foray into Formula 1. The deal will see branding on the car livery as well as on drivers Nico Hülkenberg and Gabriel Bortoleto.
Aston Martin will stop supplying Formula 1’s safety and medical cars from the 2026 season, leaving Mercedes as the sole provider.
Formula 1 used to feel distant for many UK sports fans. It was respected, technical, and global, but not always personal. Football dominated pub talk. Racing lived on Sundays, early mornings, and specialist channels.