After working behind the scenes with publishers including the Washington Post, Daily Mail and Forbes, Facebook now allows mobile publishers using header bidding into its Facebook Audience Network (FAN ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Caprio, general manager of programmatic at Sizmek. Most of the buzz around ...

Facebook just showed up to the header bidding party. Facebook confirmed it’s “exploring header bidding with a small set of publishers.” Those partners may include USA Today and Hearst, according to ...

Are you a print subscriber? Activate your account. By Sabrina Sanchez - 1 hour 27 min ago By Adrianne Pasquarelli - 3 hours 57 min ago By Jack Neff - 5 hours 9 min ago 7 hours ago 10 hours 53 min ago ...

Facebook officially enters header bidding Wednesday on the news that the social site has developed a partner program to support third-party technology on its platform. Rather than build the technology ...

When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to test header bidding. The behemoth is entering the fray to ...