Do you ever feel like your Facebook is listening to you, or watching your every move? That whenever you search for something on another website or have a conversation with a friend, the next minute ...
In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...
In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...
This article was copublished with The Markup, a nonprofit, investigative newsroom that challenges technology to serve the public good. Sign up for its newsletters here. Picture a high school student ...