Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex ...

AI agents—capable of autonomous decision making and action—are emerging as transformative enterprise tools. While discussions about agentic AI often center on sophisticated algorithms and model ...

There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips, yet despite this influx of information, marketing leaders also ...

Data is mixed. Inside modern enterprise IT stacks, it is quite standard to find data streams, data flows, data repositories and data connection channels that exist across various formats, platforms ...

AUDIENCES, the UK-founded software company pioneering first-party data activation for brands and data-owners has secured £2.1 million in funding to accelerate its go-to-market strategy. The main ...

If Artificial Intelligence is the shiny new engine powering digital transformation, enterprise data is the fuel – and it turns out most companies are still running on fumes. That was the grounded ...

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean ...

Until now, access to the Databricks platform was primarily limited to engineers and data scientists with SQL or Python skills. Databricks One introduces a completely redesigned interface, simplified ...

Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation. He looks at how customer strategy should evolve, driving a sustainable impact, and prioritising ...

Databricks, which has traditionally appealed to coding-savvy data scientists and data engineers, is making a play to broaden its base of users with new products unveiled this week at the company’s ...